CWT Research Reveals Business Travel Stimulates Creativity and Productivity, Especially Among Millennials



MINNEAPOLIS–()–Research by CWT, the B2B4E travel management platform, shows that six in
ten travelers feel more creative and productive when traveling for

Millennial travelers are more likely to say that they are more creative
and productive when traveling for business. Those in the Americas lead
the way (77% feeling more creative and productive), followed closely by
those in Asia Pacific (75% feeling more creative and 73% more
productive). European millennials rank third (58% and 57% respectively).

“We are proud to be in a business that helps bring out the best in
people,” said Niklas Andreen, Executive VP and Chief Traveler Experience
Officer at CWT. “These findings are not a surprise – travel energizes
people, fosters fresh thinking, creates connections – and nothing beats
a face-to-face meeting.”

Overall, travelers from Asia Pacific are more likely to have increased
creativity (65%) and productivity (64%) compared to travelers from the
Americas (58% and 60% respectively) and Europe (53% and 51%

CWT’s research also shows that six in ten travelers are most productive
when working face-to-face and collaborating with colleagues as opposed
to working alone (30%) or remotely (14%). Asia Pacific travelers’
productivity benefits the most from working face-to-face: 61% versus 53%
for travelers from the Americas and Europe.

About the survey

The survey was created by CWT and conducted by Artemis Strategy Group
between 29 January and 9 February, 2019. Responses were collected from
more than 2,700 business travelers who traveled for business four or
more times in the previous 12 months. Respondents were from the Americas
(Argentina, Brazil, Canada, Mexico, and the United States), Europe
(Belgium, France, Germany, Italy, The Netherlands, Spain, Sweden, and
the UK), and Asia Pacific (Australia, China, India, Japan, and


CWT is a Business-to-Business-for-Employees (B2B4E) travel management
platform. Companies and governments rely on us to keep their people
connected – anywhere, anytime, anyhow – and across six continents, we
provide their employees with innovative travel technology solutions and
an efficient, safe and secure travel experience. Every single day, we
look after enough travelers to fill more than 100,000 hotel rooms, while
our meetings and events division handles more than 100 events every 24

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Artemis Strategy Group

Artemis Strategy Group is a research firm specializing in brand
positioning, thought leadership and policy issues.