A recently launched mobile application named MVEMNT showcases roughly 1,000 African-American- owned businesses.
Since founder, entrepreneur Anwaa Kong went live with the app several months ago, it has already received more than 2,500 downloads. His goal is to reach 10,000 downloads before the year’s end.
Kong is aiming at the African-American millennial community seeking original, curated content by their peers.
HoustonChronicle.com: Best internet service in Texas? It might be in tiny Mont Belvieu
While the MVEMNT is a national app, it’s currently featuring businesses situated in Houston, Washington, DC, Baltimore, Atlanta, Charlotte, and New York City.
In addition to finding African-American-owned companies, this app will allow users to interact with each other using a chat feature, browse original content and listen to a podcast hub aimed at their demographic. In the future, Kong hopes to implement a job board feature, too.
“I believe in ownership and generational wealth, however for us to accomplish those goals we must keep the dollar in the Black community longer than six hours,” Kong said in a prepared statement. “I also realized that Black Millennials are into supporting Black-owned businesses, but we have to make it apart of their lifestyle. That is how I ended up creating MVEMNT. Purposely curating a lifestyle of supporting Black businesses but making it fun at the same time!”
One user who has been on the app since its soft launch in November 2018 shares his thoughts on MVEMNT.
“This is the first time I can think of an app geared towards Black Millenials that has actually came through of terms of content, the relevance of curated events/business and design. I love that is also has a social networking aspect and features podcasts and articles,” Washington DC resident @brownsugardc said. “It’s a really great all around social lifestyle app for young Black Professionals.”
NEWS WHEN YOU NEED IT: Text CHRON to 77453 to receive breaking news alerts by text message | Sign up for breaking news alerts delivered to your email here.