See the Sights in the Southwest and California Like a Rock Star



The kind of tricked-out buses associated with rock-star tours will drive a new kind of road trip with the launch of the travel company Roadies.

Roadies buses, which come complete with sleeping berths, lounges, flat-screen TVs and showers, will transport up to 11 travelers on seven-day itineraries between San Diego and Las Vegas via Los Angeles, Palm Springs, Joshua Tree National Park and the Grand Canyon.

The land cruise travels by night and arrives in a new destination each day where passengers leave the bus for excursions like hiking, surfing and horseback riding.

“We see it as an opportunity to reinvent the great American road trip,” said the company’s co-founder Mark Wills.

“Every day, you wake to new view adventure and experience and you do it in a way where you’re never stuck driving,” added Lee Roth, the other co-founder.

The company plans to partner with a hotel or resort in each destination that will act as a base camp for exploration and offer access to amenities. During stops in Los Angeles, for example, Roadies buses will park at the Sunset Marquis resort in West Hollywood, giving travelers access to its swimming pools, spa, restaurant and bar. For an additional fee, they can book a session at Nightbird Recording Studios, located on the property, where the likes of Elton John, Aretha Franklin and Kendrick Lamar have recorded.

Trips are aimed at younger travelers with an interest in sharing intimate trips with like-minded adventurers. A guide, called a “tour manager,” travels along on the trip, providing advice, getting travelers on excursions and organizing group dinners and entertainment.

The bus, furnished with the comforts of a hotel suite, is a big part of Roadies appeal. The company providing the buses has also handled transportation for touring musicians such as Paul McCartney and Katy Perry, according to Roadies executives.

“There’s something magical about a rock-star bus and the stories that are told about it, and we wanted to capture that,” Mr. Roth said.

Weeklong trips begin in June and start at $1,299.