World Cup boost for Greene King | City & Business | Finance



The brewer’s own research shows that more than half of adults plan to watch an England game at a pub and the better Gareth Southgate’s boys do, the more pints will be sunk. 

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Analysts at Berenberg recently predicted Greene King could be the pub sector’s biggest World Cup winner, as it promotes football heavily across its chain of managed pubs. 

Greene King publishes its final results for the year to April 30 on Thursday, with investors braced for a 10-12 per cent drop in full-year profits as cold winter weather hit footfall at its food-led destination pubs. 

Charlie Musson at broker AJ Bell said: “Arctic conditions in February and March will not have helped sales at Greene King-owned outlets such as Loch Fyne, which is reportedly up for sale.” 

Investors will be hoping for a warm summer and an extended run by England, he added. 

“This would entice punters into its bars and beer gardens, boosting sales.” 

Mark Swain, manager of the Smith & Williamson Enterprise Fund, said supermarket chain Tesco and broadcaster ITV should also benefit: “Success should support demand for alcoholic drinks and snack foods at Tesco, while ITV has the terrestrial live rights for the England v Belgium game and first pick of the semi-finals if England get through.”


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