Ever After Music Festival will return for its fifth installment from June 7 through June 9 to fuse music festival culture with a fantasy getaway theme.
“We try to bring this theme to life through the campgrounds, onsite with different decorations and activities, and all throughout the marketing,” says Gabriel Mattacchione, owner and founder of Ever After. “We encourage people to be unique and dress up as they please to truly immerse themselves into our experience and make it their own.”
In addition to the festival’s stacked lineup with acclaimed artist such as Excision, Illenium, Green Velvet and Malaa, the event also features numerous activities for attendees. Mattacchione says festival-goers will have the option to go on rides, participate in rock climbing and zip-lining at the extreme sports center, walk through The Enchanted Forest pathway fit with “chill-out zones” and inflatable booths, or play at the waterpark that boasts a 3,000 person wave pool, multiple adult water slides and sunbathing areas. Entry to the waterpark is included in every festival ticket.
The event will take place at Bingemans Conference Centre near Toronto, Ontario, and it will allow camping for about 4,000 attendees. According to Mattacchione—who is also the president of Beyond Oz Productions Inc., the production company behind Ever After—the event will feature upgrades to both the festival and the venue this year. “We will be bringing Kitchener’s biggest stage to the grounds of Ever After this year with upgraded sound layout, so we can concentrate and centralize the sound so the audience can receive the best sound quality possible,” he says.
Mattacchione adds they will bring over 750,000 watts of bass and three stages to Ever After this year. Two of the stages will feature international talent while the third stage will showcase local talent. Although the festival’s main days are Friday through Sunday, the festivities will begin on Thursday with a pre-party featuring Yellow Claw, Moody Good, ZíA and local talent.
In addition to updates to the festival, Mattacchione says there will also be upgraded amenities for this year, including full bars at stages that accept cash, a separate entrance for VIP and Rabbit Hole ticket holders, more portable washrooms and upgraded water refill stations. “Last year really taught us a lot as we exponentially grew in numbers, and we’re ready to exploit what we’ve learned from this experience,” he adds. There will also be the addition of #EAMFcare customer service booths.
“I believe what truly makes Ever After unique from other festivals is the experience we try and give to attendees,” Mattacchione says. “Yes, we heavily focus on the lineup and talent, but I see so much more than that. I want people to hear the words Ever After and get excited to come, not only for who is on stage, but for all of the different things you can do here. I want Ever After to be something for everyone, even if you may not like electronic music there is something here for you to do and enjoy.”