Seven-time world surfing champion Stephanie Gilmore has swapped the surfboard for a camera in a new campaign for Nikon Australia.
The surf champion stars in a 2-minute film which showcases her love of the ocean, music, and photography, as well as her training and attitude.
The spot is the first stage of the brand’s lifestyle campaign, Capture Tomorrow, which aims to engage amateur and professional photographers and videographers out to capture and share their special moments.
The campaign was filmed exclusively on the Nikon Z 6 and Nikkon Lenses.
John Young, general manager, marketing, Nikon, said, “As a Nikon Brand Ambassador, Steph is a fantastic representation of what our brand stands for. Not only is she an elite athlete who is fiercely committed to her craft and the pursuit of perfection, but she values the power of creativity. This campaign shows this balance in action, and we are proud to have her lead the campaign and inspire consumers to pursue their passion and share their stories.”
The campaign, which includes TV, digital and social media, was created by Wunderman Thompson.